Eros International & Media One Global Entertainment announce the
release of Rajinikanth’s magnum opus KOCHADAIIYAAN on 11 APRIL 2014
Mumbai, 3rd Feb 2014: Eros International Media Ltd (Eros International), a leading
global company in the Indian film entertainment industry will release the eagerly awaited
futuristic fantasy event of the year ‘KOCHADAIIYAAN’ – The Legend, a Mediaone Global
Entertainment Limited production, directed by Soundarya Rajnikanth Ashwin, worldwide in
cinemas on April 11, 2014.
Kochadaiiyaan features the unique visual mastery of Photorealistic Performance Capture
technology for the very first time in the history of an Indian film. This technology has been
previously seen in Hollywood masterpieces as Avatar, Tin Tin and Beowulf.
Kochadaiiyaan is an epic dramatization of good versus evil starring South Indian megastar
Rajinikanth in a double role in a larger than life depiction. Also starring in the grand production
is leading lady Deepika Padukone together with South India’s leading stars R. Sharath kumar,
Nazar, Aadi, Shobana and Rukmini.
Providing the musical score is Oscar-winning composer A R Rahman, whose list of credits
includes a BAFTA, a Golden Globe and two Academy Awards for his outstanding musical
contribution for the multi-Oscar winning film Slumdog Millionaire.
Announcing the release of the film, Ms.Soundarya Rajnikanth Ashwin, the Director of the film
said, “Following last year’s celebrations of India’s film making centenary we view the release of
Kochadaiiyaan as part of the next steps of Indian cinema. For the first time a full length feature
has been made using performance capture technology in India and I truly hope this creates
a whole alternate film making avenue apart from live action films in our country”.
Mr. Sunil Lulla, Managing Director, Eros International Media Ltd added, “Eros is proud to
present this magnum opus with Rajinikanth, which will take the Indian film industry to the next
level. We are confident that this will be a landmark film in world cinema as a result of the ground
breaking technology used. The film will be released in Tamil, Hindi, Telugu, Marathi, Bhojpuri,
Bengali and Punjabi in India and overseas in more than 6,000 screens. We will be releasing an
English version internationally as well”.
In a major brand tie-up, Eros International and Mediaone have also tied up with Karbonn Mobile
to launch 1 million Kochadaiiyaan branded mobile phones to celebrate the release of the film.
The exclusive Karbonn ‘Kochadaiiyaan’ mobile phones will have screen savers and must-have
images from the film along with the trailer and the signature tune of the film. These special
Kochadaiiyaan mobile phones are intended to launch in February 2014, during the audio launch
of the film.
Kochadaiiyaan was shot extensively at Pinewood Studios in the UK with a team of world-class
technical experts including the London based Centroid Studios, a state of the art facility for Full
Body Motion Capture, which has worked on various Hollywood productions including the recent
Brad Pitt starrer World War Z as well as Pirates of the Caribbean, Ironman 2 and Harry Potter,
and Counter Punch Studios from Los Angeles, who have been behind successes such as
Beverly Hills Chihuahua. They worked in collaboration with Faceware Technologies, United
Kingdom, who have worked on The Mummy 3 and The Curious Case of Benjamin Button for
the Facial Capturing technology. A team of technical experts from South India and China have
worked on this technology, with the best production facilities in London, for the overall completion
of the project.
