Known for creating cult campaigns, the two powerhouses 92.7 BIG FM, India’s largest and the No.1 radio network and Idea Cellular, a leading telecom brand, have joined hands to create interest among consumers about the new way of sharing internet through the ‘India Sharing Season’ campaign. As part of the campaign, 100 Hours of RJ Marathon which started from January 26 takes listeners through an experiential journey of sharing and caring.
At an event held in the city, popular actress Keerthi Suresh visited the mobile studio of 92.7 BIG FM that can be spotted in various parts of the city from where the popular RJ Giri Giri is celebrating and encouraging the listeners to join and pledge for the new way of sharing internet. Talking about how sharing has evolved over the years, RJ Giri Giri is engaging listeners with the new ways of sharing internet and how it changes lives of the less fortunate. Keeping the spirit of the on-air marathon high, celebrated actors, singers and musicians are lending their support to the RJ’s in their endeavor of creating a record of its kind while talking about the new ways of sharing internet and sharing their personal experiences of sharing.
RJ Giri Giri is interacting with the listeners through a mobile studio that is moving around the city for the listeners to give them live experience of the 100 hour RJ Marathon. Residents of the city can spot these mobile studios at prominent locations like Ampa sky walk, Express avenue and Ashok pillar till January 30th. Listeners can also pledge their support by calling on 1800-30-101-927 or logging on to www.927bigfm.com/indiasharingseason or can participate in the marathon and live tweet with #IndiaSharesIndiaCaresMarathon.
Talking about 100 hour RJ Marathon, a spokesperson from 92.7 BIG FM said, “In an attempt to provide our listeners with different and quirky content, we are sure that this one-of-its-kind marathon will be liked and appreciated by our discerning audience. We hope that the listeners take notice of this new way of sharing internet and use it effectively to help others. We look forward to a large participation and support by the listeners while enabling our RJ’s to create a record of its kind and making the marathon a success.”
Tune in to 92.7 BIG FM to be a part of India’s one of its kind 100 hour RJ Marathon and look out for the live mobile studios around you to experience the marathon
